I used to think that Keds
were a thing of the past. I remember owning a pair in third grade and I wore
them to death. As a super stylish 8-year-old (HA!) I refused to wear anything
else. After I outgrew those pair, I put Keds in the back of the mind and always
assumed they were still for running around on the playground. However, after I
heard about this new opportunity and the fact that Keds has joined forces with
the likes of Taylor Swift (and Kate Spade in the near future!) I only had two
words: yes please!
The truth is, Keds has a
long history that I knew nothing about! Keds truly
represents timeless American style because what other shoe that you wore when
you were eight is still relevant today? Heeleys I’m looking at you! Seriously,
I can’t believe I ever wore those.
Back to my point! In 1916, Keds created
a timeless American original: a shoe with a soft rubber sole,
so comfortable and quiet you could "sneak" up on your boyfriend. This
original sneaker, called "the Champion," has
remained a style icon for almost 100 years. From movie stars, artists and
tennis pros, to first ladies and beatniks, just about everyone's had a pair of
Keds. As I said earlier, the current face of the brand is Taylor Swift (love!)
and they have upcoming collaborations with lots of different brands, including
Kate Spade! Yes, I'm freaking out and I can't wait to get my hands on a pair
from that collection!
But before that,
they’re launching something just as cool: the Keds “Trendsetter” community! Keds is looking for fashionable females to join their new, exclusive,
online communities (one for ages 13–17, another for ages 18–24). This community is a chance for some lucky fashionistas (like you!) to inspire new
styles from Keds, while having fun exchanging opinions and tips with each other
on a private website anytime, 24/7. Plus, members can earn Keds prizes for
sharing ideas often! Membership is completely free, but spots are limited and applications
are accepted on a rolling basis. So basically: go sign up right now! Click here to take the survey and join the community!
What do you think? Will you join the community? What are some of your best memeories wearing Keds? Tell me in the comments!
xo Sydney
Disclaimer: I received compensation for writing this post from Her Campus and Keds. This was a one time payment and I will not receive any commission based on whether or not you sign up to a part of the community!
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