Are You a Trendsetter?

May 3, 2014

I used to think that Keds were a thing of the past. I remember owning a pair in third grade and I wore them to death. As a super stylish 8-year-old (HA!) I refused to wear anything else. After I outgrew those pair, I put Keds in the back of the mind and always assumed they were still for running around on the playground. However, after I heard about this new opportunity and the fact that Keds has joined forces with the likes of Taylor Swift (and Kate Spade in the near future!) I only had two words: yes please!  

The truth is, Keds has a long history that I knew nothing about! Keds truly represents timeless American style because what other shoe that you wore when you were eight is still relevant today? Heeleys I’m looking at you! Seriously, I can’t believe I ever wore those. 

Back to my point! In 1916, Keds created a timeless American original: a shoe with a soft rubber sole, so comfortable and quiet you could "sneak" up on your boyfriend. This original sneaker, called "the Champion," has remained a style icon for almost 100 years. From movie stars, artists and tennis pros, to first ladies and beatniks, just about everyone's had a pair of Keds. As I said earlier, the current face of the brand is Taylor Swift (love!) and they have upcoming collaborations with lots of different brands, including Kate Spade! Yes, I'm freaking out and I can't wait to get my hands on a pair from that collection! 

But before that, they’re launching something just as cool: the Keds “Trendsetter” community! Keds is looking for fashionable females to join their new, exclusive, online communities (one for ages 13–17, another for ages 18–24). This community is a chance for some lucky fashionistas (like you!) to inspire new styles from Keds, while having fun exchanging opinions and tips with each other on a private website anytime, 24/7. Plus, members can earn Keds prizes for sharing ideas often! Membership is completely free, but spots are limited and applications are accepted on a rolling basis. So basically: go sign up right now! Click here to take the survey and join the community!           

What do you think? Will you join the community? What are some of your best memeories wearing Keds? Tell me in the comments! 

xo Sydney 

Disclaimer: I received compensation for writing this post from Her Campus and Keds. This was a one time payment and I will not receive any commission based on whether or not you sign up to a part of the community!

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